For decades, disruption has been framed in terms of VUCA: volatility, uncertainty, complexity, and ambiguity. This language encouraged agility, planning, and coordination. But it also masked a deeper reality. Today’s world is not just unpredictable — it is brittle, anxious, non-linear and incomprehensible (BANI). BANI reframes not only how we describe disruption, but how we must lead through it. And that requires a different kind of leadership logic.
In this whitepaper, we explore what it takes to lead beyond the illusion of control:
- Why agility without maturity leads to shallow adaptation
- How vertical development creates leaders who can metabolise complexity
- The shift from alignment to coherence: what it truly means to lead a whole system
- What Patagonia and Nvidia can teach us about navigating disruption without collapse
This is not another guide to navigating change. It’s a reframing of what leadership must become in a brittle and emotionally disorienting environment.
“VUCA rewarded the agile. BANI will reward the wise.” – Pratik Chandaria, Partner at VALPEO
